This really isn't my expertise, I have more knowledge of general retail and collect it's past. But these videos (actually the same video, but I had to split it up for youtube) depict Hillsdale Shopping Center which was recently built in 1957 when the film was shot. This link provides you with the current mall tenants and expansion as we know it today.
Some of the fascinating items I enjoy on this film are the vintage signs, cars, fashions, lifestyle, and most of all, the need to actually create a film on the subject, almost a class as to "how to shop" in these newfangled centers.
Imagine if you will, something we take for granted, the actual mall as we know it, but at the time of filming, this was a new concept unheard of before. The rush to live outside the downtown area had begun not long prior and people were moving into the suburbs. To actually have all of your shopping done in one convenient center was unheard of. So I imagine that was the need for this film. I hope you enjoy it as much as I do!
Some of the fascinating items I enjoy on this film are the vintage signs, cars, fashions, lifestyle, and most of all, the need to actually create a film on the subject, almost a class as to "how to shop" in these newfangled centers.
Imagine if you will, something we take for granted, the actual mall as we know it, but at the time of filming, this was a new concept unheard of before. The rush to live outside the downtown area had begun not long prior and people were moving into the suburbs. To actually have all of your shopping done in one convenient center was unheard of. So I imagine that was the need for this film. I hope you enjoy it as much as I do!
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